“Communicating well is one of the most important things–perhaps the most important thing”

In searching for a quote to use in my trial Bunkr presentation yesterday (read my review of Bunkr here), I found this great one:

As a scientist, communicating well is one of the most important things–perhaps the most important thing–that we do, because it doesn’t matter how good your science is or how important it is: if you can’t communicate to other people why it’s important, then you won’t be able to help it reach its full potential.

~Will Cox (from his video testimonial)

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